1. Parties and Contested Domain Name
Complainant, Good Dog! Inc. (“Complainant” or
“GDI”) brings this action against Respondent, Envision Group (a.k.a. Mr.
Paul Ashcraft) (“Respondent” or “Envision”), pursuant to ICANN's Uniform
Dispute Resolution Policy (the "Policy") seeking transfer of the
registration of the domain name gooddog.com (the "Domain Name"). The
Domain Name was registered through the domain name registrar Network Solutions,
Inc. (the "Registrar").
2. Procedural history
The electronic version of the
Complaint form was filed online on May 24, 2001. The hardcopy of the Complaint
Form and annexes were received by eResolution’s Clerk (the “Clerk”) on May
29, 200.
Upon receiving all the required
information, the Clerk made the inquiries necessary to confirm that (1) the
Registrar is Network Solutions, Inc.; (2) the Whois database contains all the
required contact information for the parties; (3) the contested Domain Name
resolves to an inactive Web page; and, (4) the Complaint is administratively
compliant.
The Clerk fulfilled all its
responsibilities under Paragraph 2(a) of the Policy by forwarding the Complaint
to Respondent, notifying Complainant, the concerned Registrar and ICANN
regarding this action on May 29, 2001.This date is the official commencement
date of the administrative proceeding.
The Clerk sent the Complaint,
official notification and all the annexes to Respondent via registered mail with
proof of service. According to the Canada Post tracking system, the documents
were successfully delivered by mail. The Clerk also sent the foregoing documents
to the Respondent via e-mail. Only the emails to Respondent’s administrative
contact were returned as “undeliverable”.
Respondent did not submit a
Response to the Complaint, either electronically through the eResolution
Internet site or by mail by June 17, 2001, the final date on which to send in
his Response. On June 22, 2001, a person claiming to represent the Respondent
requested an extension to file the Response. The Clerk’s Office informed this
person that his request would be submitted to the panel for consideration once
appointed.
On June 28, 2001, the Clerk
contacted the undersigned and requested that he act as the sole panelist in this
case. The same day, the undersigned accepted the request and filed the necessary
Declaration of Independence and Impartiality. On June 29, 2001, the parties were
notified of the appointment and informed that a decision was to be, save
exceptional circumstances, handed down on July 12, 2001.
On July 9, 2001, the Clerk
forwarded to the undersigned a letter from Respondent’s “Representative”
stating the reasons for filing its late-filed Response together with the
Response.
3. Factual Backgrounds
Complainant alleges that it is the owner of the
U.S. Registered Trademark GOOD DOG! for International Class 016, US Class 038
Goods & Services: newspapers, magazines and books dealing with dogs.
Complainant alleges that its first use of the trademark was May 10, 1988 and
that its first use in commerce was May 14, 1988. Complaint alleges that its
trademark was registered on December 22, 1992 and that its Registration Number
on Principal Register is 1741244.
Complainant also claims that it applied for a
U.S. Registered Trademark for GOOD DOG for Computer services, namely information
and advisory services provided on-line by means of a global computer network in
the field of pets, pet care, pet products, and pet food. Complainant
further asserts that it intends to use the mark GOOD DOG on dog food and dog
treats, as well as other dog care products, claiming that a GOOD DOG dog treat
and a nutritional supplement will be marketed beginning June 1, 2001.
Complainant states that its printed GOOD DOG
publications have been distributed throughout the U.S., Canada, Europe, Asia,
and South America, and also alleges that the company is well-known for providing
independent consumer information about dogs and dog products.
Complainant claims that it has provided dog information online using the GOOD
DOG trademark beginning on July 22, 1994 (with a section on Compuserve), and on
the World Wide Web since 1996. Complainant asserts that it currently uses its
trademark on the Internet as part of its "gooddogmagazine.com" ,
"gooddogmag.com", "gooddoglibrary.com" websites.
Complainant asserts that it conducts business
exclusively under the GOOD DOG trademark and makes substantial investments each
year in advertising in order to promote the GOOD DOG trademark throughout the
world. According to Complainant, such advertising includes advertising on
various websites, banner ads, direct mail to new prospects, stuffers with
product shipments, card deck mailings, sampling at dog shows and other
promotional efforts.
Respondent does not dispute Complainant’s GOOD
DOG trademark rights or its use of the mark as alleged in the Complaint.
Although he produced no evidence to support his suspicion, Respondent questions
whether the GOOD DOG mark is, in fact, familiar to consumers.
Respondent alleges that he registered the
gooddog.com domain name in 1996 to be used as the primary URL for his planned
online Internet marketing and advertising venture, Good Dog Marketing.
Respondent states that he is a well-respected professional marketing executive
with over 20 years of international experience in both client side and agency
side marketing executions. Respondent asserts that the corporate
responsibilities inherent in his current employment, as well as a recent
downturn in the overall health of the “dotcom” sector, have forced a
postponement in the launch of Good Dog Marketing. Respondent asserts, however,
that he hopes to launch the business in the future and plans to seek trademark
protection for Good Dog Marketing.
4. Parties' Contentions
A. Identical or confusingly similar
Complainant contends that the domain name "gooddog.com"
is confusingly similar to the trademark GOOD DOG and that this is not affected
by the addition of the suffix “.com.” Accordingly, Complainant contends that
there is a high risk of confusion, as the consumer may think that this domain
directly refers to the Complainant’s products.
In his Response, Respondent “acknowledges”
“on a superficial level,” the “similarity” between his domain name,
gooddog.com, and Complainant’s Registered Trademark, GOOD DOG. Nevertheless,
Respondent contends that there is absolutely no similarity or risk of confusion
between his industry (marketing) and Complainant’s industry (pet care).
Accordingly, he contends that in the future, Good Dog Marketing’s use of the
mark GOOD DOG will not constitute and infringement on Complainant’s trademark.
B. Illegitimacy
Complainant further contends that Respondent has
no rights or legitimate interests in respect of the contested domain name
because the disputed domain name is not the corporate name of Respondent and
because Respondent has not used the domain name in a noncommercial manner.
Respondent contends that GOOD DOG is part of his
planned business name and that only economic circumstances beyond his control
have forced the postponement of the launch of his legitimate planned business
venture. He further contends that he expects to launch his business in the
future.
C. Bad faith
Finally, Complainant contends that the disputed
domain name has been registered in bad faith arguing that Respondent should have
known of Complainant’s long standing use of the GOOD DOG trademark.
Additionally, Claimant contends that Respondent has registered the domain name
primarily for the purpose of selling, renting, or otherwise transferring the
domain name registration to Complainant, who is the owner of the trademark. In
support of this allegation, Complainant alleges that when it contacted
Respondent regarding a sale, Respondent replied that “he'd be willing to
sell.”
Respondent contends that he did not seek
Complainant’s permission to use the GOOD DOG trademark as part of his domain
name because he was unaware of its existence. Furthermore, Respondent alleges
that it is not in the business of selling domain names and that the offer to
purchase the gooddog.com site was originated by Complainant, which presented
Respondent with a “lowball” offer in order to create a record for this
proceeding.
5. Discussions and Findings
A. Policy Standards
1. Elements Required to Transfer Domain
Name
Section 4(a) of the Policy provides that in order
to be entitled to a transfer of a domain name, a complainant must prove each of
the following three elements:
(1) the domain name is identical or confusingly
similar to a trademark or service mark in which the complainant has rights;
and
(2) the respondent has no rights or legitimate
interests in respect of the domain name; and
(3) the domain name has been registered and is
being used in bad faith.
2. Evidence of Legitimate Interest in
Domain Name
Section 4(c) of the Policy provides that a
respondent can show a legitimate interest in a domain name, thereby rebutting an
element of the Complainant’s case, by demonstrating one of the following
circumstances:
(i) before receiving any notice of the dispute,
the respondent used or made preparations to use the domain name in connection
with a bona fide offering of goods or services; or
(ii) the respondent has been commonly known by
the domain name; or
(iii) the respondent is making a legitimate
noncommercial or fair use of the domain name without intent for commercial gain,
to misleadingly divert consumers or to tarnish the trademark at issue.
3. Evidence of Bad Faith Registration of
a Domain Name
Section 4(b) of the Policy states that the
following circumstances are evidence of registration and use of a domain name in
bad faith:
(i) circumstances
indicating that the respondent has registered or acquired the domain name
primarily for the purpose of selling, renting, or otherwise transferring the
domain name registration to the complainant who is the owner of the trademark or
service mark or to a competitor of that complainant, for valuable consideration
in excess of documented out-of-pocket costs directly related to the domain name;
or
(ii) the respondent
registered the domain name in order to prevent the owner of the trademark or
service mark from reflecting the mark in a corresponding domain name, provided
that the respondent has engaged in a pattern of such conduct; or
(iii) the respondent has
registered the domain name primarily for the purpose of disrupting the business
of a competitor; or
(iv) by using the domain
name, the respondent has intentionally attempted to attract, for commercial
gain, Internet users to its web site or other online location, by creating a
likelihood of confusion with the complainant's mark as to the source,
sponsorship, affiliation, or endorsement of its web site or location or of a
product or service on its web site or location.
This list of bad faith factors is not exclusive.
A Panel may determine that other circumstances not set forth in subsections (i)-(iv),
above, demonstrate a respondent’s bad faith.
4. Failure to Timely Respond to
Complaint
The ICANN Rules for Uniform Domain Name Dispute
Resolution Policy (the “Rules”) Section 5(a) provide that “within twenty
(20) days of the date of commencement of the administrative proceeding the
Respondent shall submit a response to the Provider.” Section 5(e)
of the Rules provides: "If a Respondent does not submit a response, in the
absence of exceptional circumstances, the Panel shall decide the dispute based
upon the complaint."
B. Analysis
1.Identical or confusingly similar
Complainant alleges and Respondent does not
dispute that the second level of the Domain Name at issue here is identical to
Complainant’s registered trademark and corporate name. Moreover, Respondent
concedes that his domain name is “superficially” similar to Complainant’s
mark. Finally, Complainant alleges and Respondent does not dispute that
Complainant uses the GOOD DOG mark in commerce both on the Internet and
generally. Accordingly, the Panel finds that Complainant has demonstrated that
the Domain Name is identical or confusingly similar to the trademark in which it
has rights.
2. Respondent's Interest in Domain Name
Complainant alleges and Respondent does not
dispute that Respondent currently does not have an active Internet site
associated with the Domain Name or that Respondent has ever engaged in such
activity. Notwithstanding Respondent’s claim that he has a “very real vision
of the future” for his business, there are no particularized factual
statements or any evidence in the record to demonstrate that Respondent is using
or preparing to use the Domain Name in connection with a bona fide offering of
goods or services; or that Respondent has been commonly known by the domain
name; or that Respondent is making a legitimate noncommercial or fair use of the
Domain Name without intent for commercial gain. Accordingly, the Panel finds
that Complainant has demonstrated that the respondent has no rights or
legitimate interests with respect to the Domain Name.
3. Bad Faith
Claimant contends that Respondent registered the
domain name primarily for the purpose of selling, renting, or otherwise
transferring the domain name registration to Complainant, who is the owner of
the trademark. Complainant alleged and Respondent conceded that Respondent
offered to sell the Domain Name to Complainant. Indeed, Respondent characterized
the offer of Complainant, the rightful trademark owner of GOOD DOG, to have been
a “lowball” offer.
Respondent argues that he did not act in bad
faith because he was unaware of Complainant’s trademark rights in the GOOD DOG
mark when he registered the Domain Name. But Respondent does not disclose
whether he made any effort to determine if the GOOD DOG mark belonged to another
person before registering the Domain Name. Additionally, Respondent does not
claim that he has ever possessed any valid right to use the GOOD DOG mark.
Respondent also argues that his offer to sell the Domain Name should not be
considered evidence of his bad faith because Complainant approached him
regarding the sale. Complainant’s approach, however, should not be considered
remarkable. The mere fact that a trademark owner offers to pay for an infringing
domain name rather than pursue time-consuming and costly litigation or
arbitration does not in anyway constitute a waiver of that person’s rights to
the mark. Finally, Respondent argues that Complainant’s offer to give him
another domain name in trade for the Domain Name somehow shows unclean hands on
Complainant’s part. But Respondent has not shown that any of the proffered
domain names were improperly obtained or maintained by Complainant. Again, the
mere fact that Complainant sought to resolve the matter short of judicial
intervention does not diminish Complaint’s rights to its trademark.
Respondent’s arguments in response to Complainant’s showing are unavailing.
Accordingly, the Panel finds that the Domain Name
has been registered and is being used in bad faith.
4.Untimely Response
Respondent’s Response was not timely filed
pursuant to Section 5(a) of the Rules. Thus, in the absence of exceptional
circumstances, the Panel is required to decide this matter based solely on the
allegations set forth in the Complaint.
Here, Respondent did attempt to excuse his
untimely Response in a letter to the Panel. Respondent claimed that the mail
service copy of the Complaint was mailed to Respondent’s old business address
“and that administrative delays were regrettably encountered in forwarding
these documents to the proper individuals within the new corporate structure.”
Respondent further claimed that at the time these documents were received,
Respondent was on a business trip in Seoul, Korea.
Unless additional facts involving Respondent’s
business relocation or his business trip were adduced, neither event in itself
can be considered “exceptional.” Thus, Respondent’s failure to comply with
Section 5(a) of the Rules provides an additional and independent ground for
granting Complainant the relief sought in its Complaint.
6. Conclusion
Based
on the foregoing, the Panel orders that the domain name gooddog.com be
transferred to the Complainant forthwith.
7. Signature
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(s) Robert
C. O’Brien |
Los
Angeles, California |
July 11, 2001. |
Presiding Panelist |
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